CEJE awards Panasonic and Gestamp for contributing to business development between Japan and Spain

November 8, 2019



The companies Panasonic and Gestamp have received

the IV Keicho Awards for Innovation and Technology from the

Japan-Spain Business Circle (CEJE). These awards recognise two

companies –one Japanese and the other Spanish– for promoting innovation and

technology in their respective sectors, as well as fostering business

development between Japan and Spain.


Specifically, Panasonic was recognised for offering products and services

based on ideas of value that enrich people’s lifestyles and

promote the progress of society, developing ideas that translate into

relevant and innovative technologies. For its part, Gestamp was

acknowledged for developing innovative designs to achieve vehicles

that are increasingly safe and lightweight and, therefore, better in terms of

energy-savings and the environment. Jorge Lasheras, president of CEJE,

highlighted that the two companies “perfectly represent the spirit of

the Keicho Awards due to their desire to innovate and create, integrating technology

into their respective business models”.


The awards, with honorary president HM King

Felipe VI, brought together over 140 people, including institutional representatives and leading

corporations from both Japan and Spain, at the IE

Business School in Madrid. Noteworthy attendees included the Chargé

d’Affaires of the Japanese Embassy in Spain, Toru Shimizu, and the Dean

of IE Business School, Martin Boehm.


The awards are held at a time that promotes bilateral relationships

between the two countries. The Economic Partnership Agreement between the European

Union and Japan, together with the new partnership on transport, energy and

digitalisation between Tokyo and Brussels, seek to have a positive impact on

trade between the two markets


A new paradigm


The award ceremony also involved a round table discussion about ‘Intelligent

Mobility’, in which several experts from the world of business, such as Francisco

Javier Ferré, partner at EY; Sergio Alcaraz, General Manager of New

Model Vehicle Engineering (AMIE) – Nissan Motor Ibérica; Juan Garrigosa,

Head of B2G at Endesa X, part of the ENEL Group; and Carlos Blanco, CEO of

WiBLE, analysed the impact of new technologies and digitalisation

on the mobility of cities and citizens.


Jorge Lasheras, president of CEJE, stated that “this meeting represents

a great opportunity to unpack how intelligent mobility will affect

all aspects of our lives and to interpret how companies are

contributing to that”.

The Japan-Spain Business Circle [Círculo Empresarial Japón España (CEJE)] is the Association that includes Japanese companies established in Spain, as well as Spanish companies with interests in Japan, and that arise from the Shacho Kai Barcelona transformation, due to its desire to expand its scope of activity. The fundamental mission of the Association includes the desire to spread Japanese business culture.
© Círculo Empresarial Japón – España